Circular Business Driven Sustainability

The disproportionate growth caused by the industrialization of major powers has created enormous social and environmental imbalances for developing regions. However, is it possible to maintain a balance between accelerated industrial growth, quality of life for the population, and the recovery from environmental damage? These and other questions will be addressed during the session. The objective is to introduce a new concept, where through unconventional business models, it is possible to provide solutions to the challenge of generating income while simultaneously recovering the environment and creating positive social impact. All of this is made possible through the application of a Circular Business Driven Sustainability approach.

Circular Business Driven Sustainability refers to an approach that integrates circular economy principles with business strategies to achieve sustainable development. It involves aligning environmental, social, and economic goals by implementing circular business models and practices.

By embracing circular business models, organizations can drive innovation, reduce costs, and enhance their resilience to resource scarcity and environmental challenges. They can also tap into new market opportunities and meet the evolving demands of environmentally conscious consumers.

Speakers :

Dr. Carlos Scheel is a emeritus professor at Tecnologico de Monterrey with extensive expertise in innovation, technology, and sustainability strategies. His research focuses on complex systems dynamics, technological innovation, and innovation cluster strategies. He has designed the SWIT model, aiming to create sustainable regional wealth through circular chains, value ecosystems, and shared value systems. Dr. Scheel has advised governments and participated in numerous international projects related to industrial clusters, innovation programs, and regional innovation systems. He is a member of Mexico’s National Researchers System and has been a senior researcher at the IC2 Institute of the University of Texas at Austin. Previously, he served as the Director of the Graduate School of Information Technologies, Electronics, and Telecommunications at Tecnologico de Monterrey.

Maria G. Marcos is Industrial and Systems Engineering. She has a Master Degree in Quality Systems and Information Technology Management at Tecnologico de Monterrey. She completed a PhD in International Business Administration in the International School of Management in Paris, France. Maria works as Adjunct Professor in Tecnologico de Monterrey since 1999. She was Faculty Member of University of Roehampton London, UK Online Programmes, and now she is Faculty Member and Dissertation Supervisor at University of Hull Online Programmes.Nowadays, she started her career as Research Professor in Circular Economy at SWIT – EGADE Business School.

Eduardo Aguiñaga is the National Director of Full-Time Programs at EGADE Business School, and Circular Economy researcher, speaker, and consultant. With a background in accounting and finance, he holds a Doctorate in Business Administration. Eduardo has extensive experience as a professor and researcher, focusing on topics such as corporate sustainability and circular economy. He has published scientific articles, contributed to book chapters, and presented his research at international conferences. Additionally, Eduardo has been a speaker at important circular economy events and has collaborated with HEINEKEN in transitioning the company towards a circular model. He is also a consultant in circular economy projects and currently works with the Mexican Circular Economy Working Group of the United Nations Global Compact.

About the SWIT :

EGADE Business School’s SWIT (Sustainable Wealth creation based on Innovation and Technology) model is a framework designed to promote sustainable regional development through innovation and technology. The SWIT model focuses on three levels of empowerment: Zero Residue Circular Chains (ZRIES), Circular Value Ecosystems (CVES), and Sharing Value Systems (SVS).

At the ZRIES level, the emphasis is on creating circular chains that minimize waste and promote resource efficiency. This involves implementing strategies such as recycling, reusing, and reducing waste in production processes.

The CVES level focuses on developing circular value ecosystems where multiple stakeholders collaborate to create shared value. This includes fostering partnerships, promoting collaboration, and aligning interests to achieve sustainable economic growth.

The SVS level aims to create regional systems that promote shared value by integrating economic, social, and environmental dimensions. This involves developing policies, infrastructure, and conditions that enable innovation, entrepreneurship, and sustainable development.

Le RRECQ est soutenu par les Fonds de recherche du Québec.
Fonds de recherche - Québec