• Behavior
  • Change management
  • Research-creation
  • Zero waste
Amount granted


In Canada in 2016, only 9% of plastic was recycled, with packaging accounting for 47% of all plastic waste. There are several reasons why, including the operational limitations of facilities and recycling that requires selective separation and uncontaminated containers. In an effort to address the issue, the project aims to lead a pan-Canadian study on the levers of change for a transition to a zero-waste product offering.

The project’s innovation lies in its knowledge mobilization method, which raises awareness through art. Ten artists (writers, musicians, painters, etc.) will analyze the qualitative and quantitative data from the research and provide their interpretations in plain language. This co-creation approach cannot be categorized, since the results extend beyond standard environmental science theories. It is inspired by assumptions in art-based methodologies, sociological art and ecological art involving social interventions that actively engage communities.

The works will be presented in public spaces to provide avenues for understanding and discussion on ecology for audiences who are less familiar with the scientific and artistic communities.

Affiliated research axes

Axis 1: Change and Transition Management

1.3 – Identify means to mobilize all societal stakeholders for the circular economy
1.4 – Identify and develop the roles of education and research to support the circular economy

Axis 4: Policy levers

4.2 – Foster effective circular economy governance


Valérie Demers

Chargée de projet RRECQ
The RRECQ is supported by the Fonds de recherche du Québec.
Fonds de recherche - Québec