Results of a Canada-wide study on zero waste transformed into art and impacts on environmentally responsible behaviours

In Canada in 2016, only 9% of plastic was recycled, with packaging accounting for 47% of all plastic waste. There are several reasons why, including the operational limitations of facilities and recycling that requires selective separation and uncontaminated containers. In an effort to address the issue, the project aims to lead a pan-Canadian study on the levers of change for a transition to a zero-waste product offering.

The project’s innovation lies in its knowledge mobilization method, which raises awareness through art. Ten artists (writers, musicians, painters, etc.) will analyze the qualitative and quantitative data from the research and provide their interpretations in plain language. This co-creation approach cannot be categorized, since the results extend beyond standard environmental science theories. It is inspired by assumptions in art-based methodologies, sociological art and ecological art involving social interventions that actively engage communities.

The works will be presented in public spaces to provide avenues for understanding and discussion on ecology for audiences who are less familiar with the scientific and artistic communities.