The activist entrepreneur: profiles and inventories of circular demands and actions

The project aims to set out the profiles and inventories of the circular actions taken by activist entrepreneurs. The inventories of demands detail the means of intervention and communication in the public space with respect to a stance rooted in circular values.

With that in mind, the research aims to identify the ways in which entrepreneurs reconcile the business aspect and the common good in order to understand how some will change institutional standards and rules in the circular economy to reflect their values and develop business opportunities.