Membership Category

  • Associate


  • Administrative Computing
  • Economy
  • Marketing

Scientific activities and affiliations

  • Department of Business Administration & Marketing
  • Unit of Innovation and Entrepreneurship
  • Techno Park
  • Scientific Committee for DAAD Alumni


Expert focused on Human-centered design and creating sustainable solutions. Abu Assab made her post-doc in public awareness on sustainable manufacturing at TU-Berlin, Germany. Her PhD in Marketing and Innovation Management from TU-Cottbus, Germany. Holds a master's in Technology and Innovation Management from the same university. She has a Bachelor's Degree in Mechanical Engineering from Birzeit University, Palestine. Her research and work are concentrated on design thinking, entrepreneurship, sustainability, and innovation.

Affiliated research axes

Change and Transition Management

Planning Optimization

Resource and Product Maximization

Policy levers

The RRECQ is supported by the Fonds de recherche du Québec.
Fonds de recherche - Québec