Membership Category
- Associate
Discipline(s)
- Administrative Computing
- Economy
- Marketing
Scientific activities and affiliations
- Department of Business Administration & Marketing
- Unit of Innovation and Entrepreneurship
- Techno Park
- Scientific Committee for DAAD Alumni
Biography
Expert focused on Human-centered design and creating sustainable solutions. Abu Assab made her post-doc in public awareness on sustainable manufacturing at TU-Berlin, Germany. Her PhD in Marketing and Innovation Management from TU-Cottbus, Germany. Holds a master's in Technology and Innovation Management from the same university. She has a Bachelor's Degree in Mechanical Engineering from Birzeit University, Palestine. Her research and work are concentrated on design thinking, entrepreneurship, sustainability, and innovation.
