Membership Category

  • Regular


  • Université du Québec à Chicoutimi - UQAC


  • Management
  • Marketing


  • Corporate social responsibility
  • Business ethics
  • Collaborative consumption
  • Collaborative economy
  • Brand equity Responsible / local / sustainable consumption

Scientific activities and affiliations

Affiliated research axes

Change and Transition Management

Planning Optimization

Resource and Product Maximization

Policy levers

Projects funded by the RRECQ

Involving consumers in the circular economy of plastics


This action research study is led in partnership with the consulting firm 5REDO, which has already created an in-house capacity to facilitate decision making and the assessment and analysis of scenarios with respect to mechanical and chemical recycling technologies, as well as the use of more sustainable plastic materials. But that capacity does not consider how consumers could contribute to recycling efforts.

The main objective of the partnership is to expand 5REDO’s capacity to consider and leverage consumer behaviours when developing circular solutions for plastic. The project will complement and broaden 5REDO’s expertise in the area through three key objectives:

  1. Provide a comprehensive overview of how consumer engagement can be leveraged to accelerate the transition to a circular economy for plastics.
  2. Estimate the influence of internal and external consumer factors and their interactions to assess how consumers could be involved in initiatives to improve the end-of-life management of plastics.
  3. Prospectively assess plastics flows in Canada to 2030 through different scenarios based on the influence of consumer behaviours and specific consumer engagement initiatives.


  • Behavior
  • Change management
  • Comparative methods
  • Consumer
  • Plastic
  • Recycling
The RRECQ is supported by the Fonds de recherche du Québec.
Fonds de recherche - Québec