Membership Category

  • Regular


  • Université Laval


  • Business Administration
  • Communication


  • Adaptation to climate change
  • Environmental psychology
  • Communication for sustainable development
  • Consumer behavior
  • Risk perception
  • Information processing

Scientific activities and affiliations

  • Faculté des sciences de l'agriculture et de l'alimentation
  • Centre interuniversitaire de recherche en analyse des organisations (CIRANO)
  • Centre de Recherche en économie de l'Environnement, de l'Agroalimentaire, des Transports et de l'Énergie (CREATE)


Bernard Korai is Associate Professor in the Department of Agroeconomics and Consumer Sciences at Université Laval. A passionate researcher, his scientific activities revolve around sustainability issues that cut across the vast field of consumption. More specifically, he is interested in the psychological determinants (e.g. perceptions, beliefs, representations, attitudes and disincentives) that condition, from a consumer/citizen analysis perspective, the social receptiveness of certain types of behavior at the heart of sustainability and circularity issues.

His current research in the field of circularity focuses on two main areas: on the one hand, the macro-axis, where he is interested in the architecture of public policies aimed at sustainably embedding circular practices at the heart of citizens' consumption behaviors; and on the other, the micro-axis, where he explores the incentives and barriers to the adoption of these circularity practices on an individual scale. The bio-food sector mobilizes a large part of Professor Korai's research applications. D. and MBA in marketing from Université Laval.

Affiliated research axes

Change and Transition Management

Planning Optimization

Resource and Product Maximization

Policy levers

The RRECQ is supported by the Fonds de recherche du Québec.
Fonds de recherche - Québec