Membership Category

  • Regular


  • Université du Québec à Trois-Rivières - UQTR


  • Business Administration
  • Management


  • Cognitive profile of the entrepreneur
  • Cognitive bias
  • Organizational innovation
  • Senior entrepreneur
  • Luxury entrepreneurship
  • Sustainable entrepreneurship


Cécile Fonrouge holds a doctorate and a post-graduate degree in research. After working as a marketing executive in two SMEs, for the past 20 years she has been studying innovation and setting up networks for entrepreneurs.

She is an Associate Professor at the Université du Québec à Trois-Rivières (UQTR) and conducts her research at the Institut de Recherche sur les PME, of which she is a regular member. A member of the Board of Directors of the Académie d'entrepreneuriat and associate editor of the Revue de l'entrepreneuriat, she has published some forty works, chapters and research papers in journals such as Revue Française de Gestion, Revue Internationale des PME, Entreprises et Histoire, Gestion 2000, Management International, Recherche en Sciences de Gestion, Small Business Economics, Journal of Decision making, International Journal of Entrepreneurship and Innovation Management. Her recent research focuses on educational and circular entrepreneurship, and the role of third places such as fablabs.

Affiliated research axes

Change and Transition Management

Planning Optimization

Resource and Product Maximization

Policy levers

Projects funded by the RRECQ

Open data analysis for a circular business model for entrepreneurs


The project aims to develop an open data analysis tool and strategy to enable entrepreneurs to create a circular business model and/or complement their current business model in response to the challenges they face as they try to combine efficient business models and the circular economy (e.g., the lack of tools, coordination of independent stakeholders within a complex network, creation of a value that combines the economic, environmental and social dimensions, etc.).


  • Data
  • Entrepreneurship
The activist entrepreneur: profiles and inventories of circular demands and actions


The project aims to set out the profiles and inventories of the circular actions taken by activist entrepreneurs. The inventories of demands detail the means of intervention and communication in the public space with respect to a stance rooted in circular values.

With that in mind, the research aims to identify the ways in which entrepreneurs reconcile the business aspect and the common good in order to understand how some will change institutional standards and rules in the circular economy to reflect their values and develop business opportunities.


  • Entrepreneurship
  • User community
The RRECQ is supported by the Fonds de recherche du Québec.
Fonds de recherche - Québec