Cécile Fonrouge

The project aims to develop an open data analysis tool and strategy to enable entrepreneurs to create a circular business model and/or complement their current business model in response to the challenges they face as they try to combine efficient business models and the circular economy (e.g., the lack of tools, coordination of independent stakeholders within a complex network, creation of a value that combines the economic, environmental and social dimensions, etc.).

The project aims to set out the profiles and inventories of the circular actions taken by activist entrepreneurs. The inventories of demands detail the means of intervention and communication in the public space with respect to a stance rooted in circular values.

With that in mind, the research aims to identify the ways in which entrepreneurs reconcile the business aspect and the common good in order to understand how some will change institutional standards and rules in the circular economy to reflect their values and develop business opportunities.